Forest Tree Service
Replacing Yellowpages and HomeAdvisor with a Google presence the owner actually controls
Overview
Forest Tree Service was paying for leads through directory and lead-aggregator sites and getting squeezed on margin. We rebuilt their online presence so customers find them directly through Google, and the leads are theirs to keep.
The Challenge
Like most local home service businesses, Forest Tree Service was reliant on Yellowpages and HomeAdvisor, paying for shared leads, fighting on price, and losing margin to platforms that owned the customer relationship. The owner wanted to focus on doing great work for customers, not managing five different marketing platforms.
Our Solution
We took over the marketing entirely: a new website built to convert tree-service searches, Local SEO and Google Business Profile work to rank in the map pack, and paid advertising targeting the highest-intent local keywords. One team, one strategy, one point of accountability, so the owner could focus on the field.
The Results
In the owner's words: "Jimmy has completely changed how Forest Tree Service shows up in Google." The business now generates inbound leads through owned channels rather than paying aggregators for shared ones, and the customer relationship belongs to Forest Tree Service.
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