Trucker to Trucker
20,000 new monthly visitors, an email list scaled 20x, and double-digit lifts on every conversion test
Overview
Trucker to Trucker is a national marketplace serving truck dealers and sellers. Optimized Zen has run their SEO, paid social, A/B testing, and email automation programs for 5+ years, operating as an embedded growth team rather than a vendor.
The Challenge
Trucker to Trucker is a two-sided marketplace, which means growth has to come from two distinct audiences, dealers listing inventory and buyers searching for it, at the same time. Leadership didn't have the bandwidth to manage a marketing team in-house, and they needed a partner who could identify opportunities, build the plan, and execute without constant oversight.
Our Solution
We embedded as their outsourced growth team. Work spans a comprehensive SEO audit and content program, Facebook advertising for both sides of the marketplace, an email list growth and automated onboarding system, and an ongoing A/B testing program focused on the dealer and seller signup funnels. The leadership team approves the strategy each cycle; we handle the implementation.
The Results
The SEO program added 20,000 additional monthly visitors within 30 days, a 10% lift in overall traffic. The email list grew from 1,500 to 30,000 subscribers with automated onboarding driving engagement. Dealer signups improved 32% over a 3-month testing cycle. Seller signups improved 71% after 2 months of conversion testing.
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