Pegram Insurance
62% revenue growth in 3 years for an independent insurance agency, not counting policy renewals
Overview
Pegram Insurance is an independent agency competing against national carriers with massive ad budgets. We built a digital strategy that grew new business consistently, year over year, while their renewal book continued to compound on top.
The Challenge
Independent insurance agencies are squeezed from both sides, national brands dominate paid search with deep pockets, and aggregator sites intercept buyers before they ever find a local agent. Pegram needed to be visible to in-market buyers in their service area without trying to outspend the giants.
Our Solution
We built a marketing system focused on high-intent local searches, an authority-building content presence, and conversion-optimized landing pages tailored to each policy line. The strategy prioritized winning the buyers Pegram could actually serve well, locally, with personalized advice, instead of competing for every click.
The Results
In the owner's words: overall sales revenue grew 62% in the 3 years since the engagement began, and that figure doesn't include the recurring revenue from yearly policy renewals layered on top of the new business.
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